The Brief
When air and light
become one object.
The IC AIR started with a simple challenge: most ceiling fans are purely functional objects that compromise the aesthetics of a room. The brief was to create something that earns its place in the home as a design object, not just a climate appliance.
The result unified air circulation and ambient lighting into a single minimal form, commercialized through The Modern Fan Co across Brazil and the US market, reaching 30,000+ units sold.
Design Process
Sculpture, function,
and manufacturing.
01 · Discover
Understanding the Home Environment
Researched how consumers interact with ceiling fans in living spaces, identifying the tension between functional need and aesthetic desire. Analyzed competitor landscape and identified the design gap between industrial-looking fans and premium interior objects.
02 · Conceive
Form Language Exploration
Explored organic, architectural, and abstract forms. The breakthrough concept emerged from studying how light diffuses through natural structures, leading to the integration of light source within the blade geometry itself.
03 · Develop
Materials, Manufacturing & Motor Integration
Resolved the complex engineering challenge of routing electrical connections through a rotating sculptural form. Specified materials for durability, light transmission, and aesthetic quality at production volume.
04 · Launch
Commercialization via Modern Fan Co
Partnered with The Modern Fan Co for distribution across Brazil and the US. The product launched to strong commercial reception and earned the Gold European Product Design Award.
Design Development
From sketch
to production.
Design Process
From sketch to
sculptural object.
The IC AIR process moved from material and lighting research through concept exploration and physical modelling, resolving the complex challenge of integrating electrical systems inside a rotating sculptural form.
Early Renders · Concept Exploration
Prototypes · Physical Development
Units sold across Brazil & USA
"A product that earns its place as a design object in the home , recognized with the Gold European Product Design Award and distributed internationally through The Modern Fan Co."
Recognition