Innovator, Designer & Physical AI Design Leader
Felippe Bicudo.
25 years translating human-centered insight into award-winning hardware, from startup breakthroughs to mission-critical global platforms deployed in 100+ countries.
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Innovator, Designer & Physical AI Design Leader
25 years translating human-centered insight into award-winning hardware, from startup breakthroughs to mission-critical global platforms deployed in 100+ countries.
20-Year Career Reel
Design Philosophy
After 450+ projects and 25 years, the best design disappears into use, leaving only the feeling that something works exactly as it should.
Every decision starts with the user, their context, behavior, and unspoken needs. Across 450+ projects, the best designs disappear into use.
Deep technical fluency in DFM, plastics engineering, CMF, and prototyping ensures design intent survives the full journey from sketch to shelf.
A team well led is a product well made. I build design organizations where talent grows and bold ideas get the rigor they need to ship at scale.
How I Work
User research, field studies, competitive analysis, stakeholder alignment
Design brief, opportunity framing, KPIs, roadmap integration
Ideation sprints, sketching, CMF direction, concept selection
CAD, prototyping, DFM collaboration, engineering alignment
User testing, ergonomics review, regulatory compliance, exec sign-off
Mass production handoff, NPI support, brand storytelling, IP filing
Selected Work
Wearable push-to-talk device enabling frontline teams to communicate hands-free across Wi-Fi networks.
Product PageFlagship mission-critical TETRA radio deployed for frontline safety forces across Europe and Asia.
Product PageNext-generation smart thermostat, ultra-minimal glass interface designed to disappear into the home.
Case Study Product PageSculptural ceiling fan unifying air circulation and ambient lighting. 30,000+ units across Brazil and US.
Case Study IC-Air Product IC-Air02 ProductDesign lead across two generations of 360° action cameras. CES Innovation Award winner.
Case Study Product PageFull product platform redesign. Official GYM solution for Rio 2016 Olympics.
Case StudyPioneered the first connected bathtub as part of a full home automation ecosystem. $5M in pre-orders before production.
Case StudyLeadership & Team Impact
“My passion is designing meaningful products, and building the teams that make great work repeatable at global scale.”
Currently leading global Industrial Design at Motorola Solutions as Senior Manager, overseeing Public Safety, Commercial, ASTRO, and Accessories hardware with 8 direct reports across Penang, Malaysia and Fort Lauderdale, FL.
7 Years at Motorola Solutions
Key Products (2019 – 2026)
Career Journey
10-year tenure at one of Brazil’s leading design studios. Built deep CMF and DFM expertise serving global clients.
Independent industrial design consultancy serving consumer electronics, medical devices, and professional tools clients.
GLAS thermostat for Johnson Controls. iF Design Award. Moved to USA on O-1 Visa · 2014
Built ID function from scratch. 360° cameras from sketch through tooling. CES Innovation Award. 6 product launches.
Leading 8-person global ID team. 25+ products shipped and 32 projects delivered in 2025. 9 patents. AI workflows integrated at scale.
Current · Record 2025Recognition
Intellectual Property
A career-long commitment to innovation backed by intellectual property, spanning product design registrations, utility patents, and technology patents in panoramic imaging, AI-driven video, and connected home.
Beyond Design
Eight years of consistent training through product launches, international travel, and team expansions. BJJ teaches composure under pressure, real-time problem-solving, and trust in a long-term process. Volunteering as BJJ professor twice a week, 7–8am, before work.
113 kilometers across three disciplines, completed without stopping. Months of structured preparation, consistent early mornings, and the ability to keep moving when the body says stop. The same mindset that gets a design team through a brutal product launch. 6:27:34 finish.
Testimonials
Always open to conversations about design, mentorship, speaking at conferences, AI workflows in creative practice, and new opportunities. If any of that resonates, let's talk.
Location
Fort Lauderdale, FL
Languages
English · Português (fluent) · Italiano · Español (listen/read)
Work Authorization
Green Card Holder · Permanent Resident