The Brief
Capturing the world
in every direction.
At a time when action cameras were all rectangles with multiple lenses, the V360 and 360fly challenged the category with a single-lens hemispherical capture system and a radically minimal spherical form. The brief was to design something that looked as innovative as its technology.
Two product generations, unveiled at CES 2017 with the 360fly 4K winning the CES Innovation Award in Digital Imaging, along with multiple European design recognitions and the iF Award.
Design Process
Two generations,
one vision.
01 · Gen 1 · V360
Pioneering the Form Factor
Designed the original V360 around a unique constraint: a single wide-angle lens that required a perfectly symmetric hemispherical housing. Explored dozens of form directions before converging on the sphere, which became the product's identity and patent-worthy innovation.
02 · Material & Optics Integration
Housing the Lens Without Compromise
The optical dome required precise integration with the housing to avoid refraction distortion. Collaborated closely with optical and mechanical engineers to achieve a seamless interface between lens housing and body while maintaining waterproofing and impact resistance.
03 · Gen 2 · 360fly 4K
Elevating to Consumer Premium
The second generation refined every dimension of the first: tighter tolerances, premium CMF with anodized aluminum accents, and an improved magnetic mounting system. Unveiled at CES 2017 and immediately recognized for design innovation.
04 · IP & Awards
CES Launch & Global Recognition
The 360fly 4K won the CES 2017 Innovation Award in Digital Imaging on launch day. Subsequently earned the iF Design Award and three Silver European Design Awards. Multiple design patents filed across both generations.
05 · Gen 3 · Concept
Envisioning Dual-Sensor Full-Sphere
Before the program concluded, a Gen 3 concept was developed exploring dual-lens hemispherical capture — two opposing sensors achieving true 360° full-sphere coverage with no blind spots. The dual-camera architecture would have enabled stereoscopic depth and richer spatial capture, positioning the platform for the next wave of immersive content creation.
Design Development
Two generations
of refinement.
Product Strategy · Roadmap
Design Process
Defining a category
from scratch.
With no prior category reference, the V360 and 360fly development required building every design decision from first principles, from optical interface concepts and app UI through physical form prototyping and two full generations of refinement.
UI · UX Development
Early Renders · Concept Exploration
Prototypes · Physical Development
Generation 3 · Concept
Dual-sensor.
Full-sphere.
A concept animation developed to visualize the next evolution of the platform — two opposing hemispherical lenses achieving seamless 360° capture with no blind spots and full stereoscopic depth.
Innovation Award · Digital Imaging · 2017
"Two generations of 360° camera design that pioneered a new category form factor and earned recognition at the world's most competitive consumer electronics platform."
Recognition